Evaluating Power BI Using The Gartner Magic Quadrant As A Marketing Tool

By Vanesha Peach, 11/04/2022

The Gartner Magic Quadrant is a useful tool to help businesses evaluate their IT associates. The chart is based on extensive impartial research and compares competitors from the IT industry, classifying them into leaders, challengers, visionaries or niche players. Learning how to assess IT companies and the metrics used is important as a decision-making tool when building up new client relationships. Evaluating Power BI using the Gartner tool enables one to grasp its potential and current usefulness before purchase.

The Winners

The Magic Quadrant summarises a company’s vision and execution of that vision compared to market standards and other technologies in the same category. The Leaders have both vision and executive ability, having demonstrated past success and showing the ability to execute a plan according to today’s standards. The Visionaries have a clear vision of where the market is heading but cannot clearly demonstrate execution of those ideas today or do not have an executive plan to achieve those goals. Examples of visionaries are Salesforce and Oracle.

Microsoft Power BI falls into the Leaders’ quadrant. The business intelligence tool is a powerful tool for insightful reports and interactive dashboards and can help the sales, marketing, finance, operations or management teams in their decision-making. Power BI is collection of tools and services which facilitates the acquisition of data, data modelling, visualisations and reports, as well as the distribution of analytical solutions. Power BI is used by many thousands of companies around the world. Microsoft has been consistently ranked a leader on Gartner’s Magic Quadrant for Analytics and Business Intelligence Platforms. As indicated in the 2019 annual report, Power BI hosts more than 25 million models and processes 12 million queries per hour.

The Aspiring Companies

The two other quadrants are the Challengers and the Niche players. Challengers are well-structured and have shown the ability to keep up with today’s standards but tend to fall short in the vision of what is in demand for tomorrow. Examples of challengers are TIBCO Software and MicroStrategy. Niche Players, in the lower left quadrant of the chart, are companies which specialise in a small section of the entire market and do not present a clear vision for expanding. Examples of niche players are: Alibaba Cloud and IBM.

The Way Forward

More than 15,000 companies are listed as Gartner clients around the world. Gartner also contributes to determining the IT standards in place and the market trends that will become a reality in the future. Its reach is global, being located in more than 100 countries. It is a benchmark in the industry and allows deeper insights into service and product offerings from different vendors. IT leaders in the UK should use the Magic Quadrant as a decision-making tool for vendor relationships and vendor products or services. The Magic Quadrant advises technology users.

If you want to enlist our help to launch Microsoft Power BI in your business or to find out more about the Gartner Magic Quadrant, give us a call or email us.

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If you’d like to read one of our case studies around the above, we could recommend the following:
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Mace - Enterprise Survey Tool & Data Gateway
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